HealthLift Group owns and runs its own e‑commerce brands in health, wellness and supplements, each with its own online store — and grows all of them with one in-house team: email and newsletters, media buying, analytics and subscriptions.
HealthLift Group owns and operates its own e‑commerce brands, each with its own online store. Instead of handing growth to agencies, we built the team ourselves — email and newsletters first, paid media to feed them, and analytics that tie every dollar to revenue across every brand.
All of our brands are in health, wellness and supplements, so we work inside FDA and FTC rules and ad-platform policies every day. Growth never comes at the cost of an account ban or a warning letter.
We own and run 12 e‑commerce brands in health, wellness and supplements. Each one has its own online store — visit them below.
Each brand’s store opens in a new tab.
Five disciplines that share one audience, one data layer and one report across all of our brands. Pick a part of the system to see how it works.
Lifecycle flows and campaigns built for products people take every day — so the second, fifth and tenth order happen on time.
Tools: Klaviyo, Postscript, Attentive, Omnisend
Our editorial team runs four health and wellness newsletters that introduce engaged readers to our brands.
Tools: beehiiv, Klaviyo, SparkLoop-style referral programs
Meta, Google and TikTok run as a testing program against a target for every brand — and with creative that passes platform review the first time.
Tools: Meta Ads, Google Ads, TikTok Ads, Amazon Ads
Real-time reporting that ties email, newsletter and paid performance to the same revenue figure — then we optimize against it.
Tools: GA4, server-side GTM, Triple Whale-style dashboards, Looker Studio
Every brand runs its own online store on one shared playbook, with subscriptions and offers designed around repeat purchase.
Tools: Shopify Plus, Recharge, Skio, Amazon Seller Central
Four independent health and wellness newsletters, written by our editorial team and read by people who actually buy. Our brands reach new customers through them, and selected partner brands can sponsor issues.
A five-minute morning read on everyday nutrition and the research behind it.
Digestive health, microbiome science and practical routines, every Tuesday.
Strength, mobility and recovery for active adults in their 40s, 50s and beyond.
Better nights, calmer evenings and the habits that make them stick.
Sponsoring an issue? Placements are reviewed for claim compliance and clearly labeled as sponsored.
Ask about placementsIn health and supplements, one wrong claim can get an ad account banned, a sending domain blocked or a warning letter in the mail. Every email, newsletter placement, ad and product page we produce goes through the same review before it ships.
That is why ad platforms approve our campaigns faster, ESPs trust our sending — and why our brands keep growing year after year.
Our team works alongside external regulatory counsel on every new product and claim.
Three examples from our own brands.
email & SMS share of revenue
Rebuilt every flow around a 30-day serving cycle, launched replenishment SMS and moved one-time buyers into a subscribe-and-save offer.
blended ROAS on Meta and TikTok
Monthly creative testing with policy-safe hooks, server-side tracking and paid campaigns that grew the email list instead of only chasing first orders.
subscription churn
Churn-save flows, skip-a-month instead of cancel, a loyalty tier and a sponsored series in Gut Check Weekly that added 41,000 subscribers.
Figures describe past performance of our brands and are not a guarantee of future results.
Ten years in health and wellness e‑commerce. We know our customers, our seasonality and our rules.
Email, newsletters and paid media report against one revenue number, so budget moves on evidence.
Our 1.2M-reader newsletter network gives every one of our brands a channel no competitor can buy.
Strategists, media buyers and email leads who work across every brand — what works for one is tested on the next.
Every brand we launch or take on goes through the same four stages, with dates attached.
Get in touchProduct, pricing, claims and current channels reviewed; a compliance check of every claim; a written baseline and plan.
Channel plan, revenue targets, creative roadmap and the newsletter features that fit the brand’s audience.
Store and product pages live, flows set up, first campaigns and newsletter features running — all through pre-launch review.
Weekly testing, a live dashboard and a monthly review where we move budget to whatever is working.
An e‑commerce group based in Phoenix. We own and run our own e‑commerce brands in health, wellness and supplements, each with its own online store, and an in-house team that handles their email, newsletters, paid media, analytics and subscriptions.
Directly from each brand’s own online store. You’ll find all of our brands and links to their stores in the Our brands section above.
Shopify and Amazon for commerce; Klaviyo, Postscript and Attentive for email and SMS; beehiiv for newsletters; Meta, Google and TikTok for paid media; GA4 and server-side GTM for measurement.
Our team works only on our own brands. We do partner with suppliers, newsletters and media — use the form below to get in touch.
We sell supplements through our brands’ own stores. Products are made for us by certified contract manufacturers; we keep claim substantiation on file for every product and make sure all marketing around it is accurate and compliant.
Every email, ad, newsletter feature and product page goes through our pre-launch review against FDA, FTC and ad-platform rules, with external regulatory counsel on new products and claims.
Suppliers, media, partners and future teammates: tell us a little about yourself and what you have in mind. Our team replies within one business day.
